QUESTION 4 - TECHNOLOGIES USED

QUESTION 3 - AUDIENCE FEEDBACK

QUESTION 2 - HOW EFFECTIVE IS EVERYTHING TOGETHER?

I think it could be argues that my digipak is effective and links well with the video. Some feedback that has been given suggested that the whole promotional package felt like it was mainly promoting an EP. However, when I looked into this further I noticed that more bands from the indie-rock genre were doing this type of thing. For example, Bastille’s album cover is based on a scene from one tracks music video so I feel like I have adhered to the main conventions within my promotional package. I like the use of different shot types throughout my digipak and I feel like it has a very coherent feel to it and this is a successful part of the promotional campaign. I feel like indie rock tries to be more abstract and this is why I’ve included the ghost character throughout.

My poster uses a shot of the two characters, again, adhering to the idea of the promotional package being coherent. I’ve added the same font as used within the digipak because I feel as if it is used well in this genre. Also adding the ratings gives it more of a conventional feel. The setting really links everything together and this comes across clearly.

QUESTION 1 - USE, CHALLENGE AND DEVELOP CONVENTIONS

FINAL VIDEO AND ANCILLARY TASKS

AUDIENCE FEEDBACK - 34

stop at: 1.40

PITCH FOR IDEAS - 33

For my music video I want it to be heavily narrative based. I'm not that keen on  the idea of having an actual performance shot through the song because, for me, I don't think it fits. Bastille - the band that I have chosen - have taken forward this idea before in the 'Oblivion' music video where the character sings/lip syncs part of the song with Dan's voice over top of it. I like this idea because it sort of intertwines the performance and narrative and makes the story link with the character more.

For the actual story, I want to take abstract notion of  'Haunt' literally. I want to have the character going on a journey and the further she gets, the closer she is to dying. At the end I want to show the total contrast of the before and after of the character (shadow of former self).